Value Assessment

1-2 Weeks

  1. Goal: Deploy Nucleus software and determine solution fit
  2. You Provide: Drivers, goals, and strategic initiatives of your business and minimal access to Data
  3. WP Provides: Solution fit assessment and value opportunity analysis with Nucleus software

Phase 1

90 Days

  1. Goal: Start creating long lasting value with Nucleus applications
  2. You Provide: Data, systems, process access, SME access, leadership access
  3. WP Provides: Enterprise access to Nucleus Applications, demonstration of value delivery in business process

Enterprise Go-Live

1 year+

  1. Goal: Build Nucleus into workflows for compounding value creation
  2. You Provide: Project and leadership oversight
  3. WP Provides: Nucleus delivers ongoing value as part of the way you do business, WP Field Engineers support

Once we started using Nucleus for our ad spend budget planning, we saw immediate opportunities to improve ROAS. We quickly learned which tactics just weren’t driving results and relied on the Ad Spend Optimizer to continuously replan and improve.



Marketing Director, Drinkworks

With Well Principled, we created a supply chain “nerve center”, being able to optimize costs and resources with machine learning, while funneling in input from customers, finance and commercial which led to best-in-class results in new product forecast accuracy.



VP Anheuser-Busch

With WP Nucleus we’re more confident in who we target, what products to promote, and the investment needed to scale return. The intelligence and automation it provides has greatly improved our efficiency.



Director, E-Commerce - Bissell