We are working with:
Causal Models Build Better Plans
Persistent Problems Nucleus Addresses:
Sales Spends Too Much Time on Forecasts
With Nucleus, sales teams only need to correct the last 20% of the forecast, while automation takes care of 80% of the work of translating marketing plans into an accurate demand forecast
Price Promos Aren't Driving Incrementality
With Nucleus scenario planning, you can plan promos that achieve sales targets while preserving margin, understanding gross profit under and promo lift
Half of Your Media Spend is Waste
Media teams can right-size and improve budget allocation to boost profits, focusing on the channels and tactics that matter the most, abandoning the less impactful spend.
Supply Chain Forecast Accuracy has Stalled
Supply chain teams can collaborate with marketing and sales to rally around a shared forecast that quantitatively accounts for marketing plans to shape retailer purchasing and get ahead of issues.
clients are saying
Once we started using Nucleus for our ad spend budget planning, we saw immediate opportunities to improve ROAS. We quickly learned which tactics just weren’t driving results and relied on the Ad Spend Optimizer to continuously replan and improve.
With Well Principled, we created a supply chain “nerve center”, being able to optimize costs and resources with machine learning, while funneling in input from customers, finance and commercial which led to best-in-class results in new product forecast accuracy.
With WP Nucleus we’re more confident in who we target, what products to promote, and the investment needed to scale return. The intelligence and automation it provides has greatly improved our efficiency.