We are working with:
Sales and Marketing Solutions
Supply Chain Solutions
Whymajor CPG brands choose Nucleus:
Your data lake isn't helping
Data Integration Isn't Enough
Significant investments in data lakes often actually create murky data swamps polluted with errors.
Targeted Data Curation
Nucleus builds granular, curated data assets through model-based targeting, eliminating sources of error.
Black box A.I. isn't enough
Black-box A.I. Doesn't Solve Problems
Black-box solutions can't throw enough data at the problem to get to answers for your business.
Fit For Purpose A.I.
Nucleus quantifies the causal drivers of business outcomes with models built from management theory to execute on flawless decision-making.
Your dashboards aren't actionable
Dashboarding Isn't Enough
You aren't getting "actionable insights" from dashboards and they aren't enough to achieve your goals.
Enterprise Decision Workflows
Nucleus allows teams to synthesize implementation plans from experts and accurate, predictive scenarios to always act on the right plan.
What Nucleus Customers Are Saying
Once we started using Nucleus for our ad spend budget planning, we saw immediate opportunities to improve ROAS. We quickly learned which tactics just weren’t driving results and relied on the Ad Spend Optimizer to continuously replan and improve.
With Well Principled, we created a supply chain “nerve center”, being able to optimize costs and resources with machine learning, while funneling in input from customers, finance and commercial which led to best-in-class results in new product forecast accuracy.
With WP Nucleus we’re more confident in who we target, what products to promote, and the investment needed to scale return. The intelligence and automation it provides has greatly improved our efficiency.
Unlock Value With The Nucleus Application Suite
Right size and allocate ad spend and plan promotional pricing based on optimal profitability potential
Grow Return on Ad SPend up to 411%
Grow LTV with personalized marketing tailored to journey stage and product-feature preferences
Grow Revenue per Email up to 260%
Build better forecasts combining modeled demand from marketing and sales with expertise
Improve Forecasts up to 139%
Allocate limited inventory to retailers accounting for both profit potential and intangibles
Reduce Costs up to 8%