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Causal Models Build Better Plans
Nucleus Addresses Incrementality Under Intervention:
Which promos and prices would drive incremental profits for Product?
The Nucleus platform automatically quantifies price elasticity from historical data. Product teams use Nucleus optimizers and what-if scenarios to confidently plan promos that hit sales targets while preserving margin.
Which half of agency spend is actually driving incremental sales from Media?
The Nucleus platform automatically quantifies how every ad dollar drives incremental sales, including the effects of saturation, awareness and interaction with promos and season. Media teams can right-size and reallocate budgets to boost profits.
What facts can Sales use to justify incremental ordering to retailers?
The Nucleus platform automatically builds a Sales-to-Consumer (STC) forecast at the individual retail store level, giving Sales fact-based story points to drive incremental retailer purchase volume for upcoming marketing initiatives.
How should Supply quantify the incremental sales of marketing efforts?
The Nucleus platform automatically quantifies the incremental sales from marketing plans of promos and ad spend while making it easy to collaboratively fold those plans into more accurate S&OP.
clients are saying
Once we started using Nucleus for our ad spend budget planning, we saw immediate opportunities to improve ROAS. We quickly learned which tactics just weren’t driving results and relied on the Ad Spend Optimizer to continuously replan and improve.
With Well Principled, we created a supply chain “nerve center”, being able to optimize costs and resources with machine learning, while funneling in input from customers, finance and commercial which led to best-in-class results in new product forecast accuracy.
With WP Nucleus we’re more confident in who we target, what products to promote, and the investment needed to scale return. The intelligence and automation it provides has greatly improved our efficiency.