How Much Media Is Too Much? Getting to the Bottom of ROAS with Nucleus Scenario Planning
A major CPG struggled to set a media budget for a new brand they were launching, wanting to focus on building brand awareness without throwing their limited budget away.
Better Decisions on Ad Spend
- Cut significant spend without affecting sales by identifying the true low-season weeks
- Identified oversaturated tactics to reallocate worthless spend into those yet to hit diminishing marginal returns
- Focused on awareness tactics identified to actually deliver top-of-funnel acquisition
- Solved the confusion of an unclear bake-off by providing a true benchmark of each digital agency’s ability to create ROI